Zhejiang Tianzhen Technology Co., Ltd. is a research and development, production and sales as one of the new environmentally friendly material floor manufacturers, the main products include wood-plastic composite flooring (WPC flooring), stone-plastic composite flooring (SPC flooring) and plastic crystal floor (LVT floor), as the domestic PVC flooring leading enterprises, Tianzhen shares is committed to the establishment of world-class new environmental protection decorative materials research and development and industrial manufacturing base, to provide green environmental protection decorative materials for the world, to create more green space for the world.

The blue strands of the road, treading the waves

As early as 1986, the founder of the company, Mr. Fang Qinghua, had already started a bamboo and wood handicraft business. Due to the exquisite workmanship of the products, the bamboo and wood business was smooth sailing. At the end of the last century, inexpensive ceramic tiles were the mainstream building materials for domestic residents to decorate, while wood flooring was the high-end building material chosen by wealthy families. However, with the increase in residents' income and the acceleration of urbanization, the demand for wood flooring has increased rapidly, which made Fang Qinghua, who has a keen sense of business smell, foresee a huge market opportunity. In 2003, Fang Qinghua and Zhu Caiqin founded the predecessor of Tianzhen Shares, Anji Tianzhen Bamboo Flooring Co., Ltd., based on the experience and foundation of bamboo and wood handicrafts accumulated for many years, and began to initiate a transformation into the bamboo and wood flooring industry. The rapid development of the real estate market at home and abroad promoted the successful transformation of the company, and the company quickly gained a firm foothold in the markets of developed countries such as Europe, America and other countries. But in the hustle and bustle of houses springing up like mushrooms after a rain, Fang Qinghua and his wife did not have the leisure to taste the taste of victory, but turned their attention to a broader market.

Don't forget your original intention, walk steadily and go far

In 2005, the development concept of "green water and lush mountains are golden mountains and silver mountains" pointed out the green development path for Anji's development. Tianzhen shares studied in depth and deeply understood the development concept of "two mountains". After a long period of investigation and exploration, the company finally transformed again and chose PVC flooring as the new main product. PVC flooring is a new type of floor decoration material. As early as the 1970s and 1980s, PVC flooring manufacturers in the United States used modification technology to make this new type of floor show the incomparable advantages of traditional ceramic tiles, wood floors, carpets and other floor building materials, such as environmental protection and formaldehyde-free, convenient installation, wear-resistant and durable, moisture-proof and antibacterial, fire-retardant, etc. After years of development, it is widely popular in the European and American markets and is widely used in residential, hospitals, schools, office buildings, supermarkets, shopping malls and other places.

The company accurately grasped the future development trend of the flooring industry, becoming the first batch of enterprises in China to transform the production of new PVC flooring materials, and added LVT flooring production line in 2011. After the continuous efforts of all the company's R & D personnel, the company took the lead in developing WPC flooring products in China in 2012 and put them into production. Since then, the company has officially completed the transformation from a bamboo and wood flooring export enterprise to a PVC flooring export enterprise. The company established an online production control system in 2015, which realized the automated production of some production links, and synchronized the control and monitoring of the production process, thus improving the quality level of the company's products. Since 2016, the company has entered the track of rapid development, and has become one of the leading domestic PVC flooring enterprises with an operating income of more than 1 billion yuan that year.

There are thousands of buildings, covering the happy face

The founder of the company, Mr. Fang Qinghua, is concerned about charity and has always kept in mind the difficulties and hardships at the beginning of his business. The company has participated in charitable activities many times in recent years and actively assumed social responsibility. In 2022, the company donated 5 million yuan to the Anji County Charity Federation for public welfare; at the same time, the company carried out consumption assistance with poverty-stricken counties and made every effort to help poverty-stricken areas.

The company adheres to the tenet of "developing green materials, pursuing excellent quality, maintaining a harmonious ecology, and building an environmentally friendly home", with the concept of "green, environmental protection, and responsibility", from the protection of the rights and interests of shareholders and creditors, the protection of the rights and interests of employees, the protection of the rights and interests of suppliers and consumers, environmental protection and sustainable development, public relations, social welfare undertakings, etc., actively fulfill social responsibilities, continuously improve the internal control system, and strive to reflect the company's social value.

Excellent talents are the most important resource of the company. The company always adheres to the "people-oriented" talent concept, creates a good working environment and a diverse and inclusive corporate culture, pays attention to the growth and physical and mental health of employees, and continuously enhances employees' sense of security, growth, pleasure, recognition and value. The company takes various measures to protect human rights, safeguard and protect the legitimate rights and interests of employees, and create a harmonious and stable labor relationship. The company has an independent trade union organization to represent and safeguard the interests of workers.

Long wind and waves, straight to the sea

Looking to the future, the company will firmly grasp the continuous growth trend of PVC flooring demand, adhere to the mission of "providing users with a better life and creating a green life for the earth", continue to take technology and innovation as the company's core competitiveness, and promote the progress and development of the industry through the research and development and innovation of new products, new materials and new technologies. To promote the company's upgrade from a single PVC flooring manufacturer to a comprehensive provider of new environmentally friendly decorative materials, it is committed to building a world-class R & D and industrial base of new environmentally friendly decorative materials, providing green decorative materials for the world, and creating more green space for the world.

In terms of technology research and development, the company has obvious advantages. At present, it has 20 authorized patents, including 12 invention patents, and many patents are still being applied for. The company has established product laboratories, material testing centers, technology and R & D centers that meet international standards, and established a high-standard and modern manufacturing system. The company has introduced global advanced production equipment and testing instruments. The company's laboratory has more than 70 advanced testing instruments such as inductively coupled plasma emission spectrometers, walk-in constant temperature and humidity, and plastic smoke density meters. In the future, the company will further increase R & D investment and consolidate its technological advantages.

In terms of Customer relationship, the company has formed an extensive customer resource network with excellent product quality and an accurate understanding of the market and customer needs over the years, with products covering more than 20 countries in North America, Europe, and South East Asia. The company has formed long-term and stable strategic partnerships with many world-renowned professional building materials manufacturers and first-tier flooring brands, and has entered the supply system of Home Depot, a leading home building materials retailer in the world through Home Legend LLC. Such customers have strict supplier screening standards and need to pass its strict certification tests to enter its qualified supplier directory. The company has a standardized quality management system, advanced manufacturing equipment and capacity, perfect warehousing and logistics capabilities, high-quality after-sales services and a healthy and safe financial structure, which provides a solid guarantee for the quality suppliers that continue to become the core of customers. For a long time, the company's customers have strong stickiness. The above-mentioned well-known flooring brands and building materials retailers have rich sales channels and strong market competitiveness, which provides a full guarantee for the sustainable and stable development of the company's business.

In terms of product quality, the company has been adhering to the business philosophy of quality first, and has passed the ISO9001 quality management system, ISO14001 environmental management system, ISO45001 occupational health and safety system certification, and obtained the safety production standardization three-level enterprise (light industry) certificate and Zhejiang manufacturing certification. In order to meet the relevant requirements of export business, the company has passed the US FloorScore certification, European Union CE certification, FSC-COC certification and German TUV certification. Relying on a sound quality control system and excellent product quality, the company's products are sold well in more than 20 countries and regions in North America, Europe, South East Asia, etc., and have been highly recognized by customers and favored by the market, providing a solid guarantee for the establishment of stable customer partnerships.

In terms of production capacity layout, the company always insists on building a global first-class flooring enterprise integrating R & D, processing, warehousing, sales and service with a global perspective. After the completion and commissioning of the fundraising project, the company will form three major production bases in Anji Headquarters, Anji Xiaoyuan Factory and Beijiang Factory in Vietnam. The annual designed production capacity will reach 90 million square meters. In order to effectively implement the globalization strategy, optimize the layout of production bases, and disperse international trade risks, the company has been investing in Vietnam since 2019. It is one of the first domestic enterprises in the industry to invest in the layout of production capacity in Vietnam. With the completion and commissioning of the fundraising project "Intelligent Production Line Project of New Inorganic Composite Flooring with an Annual Output of 25 million square meters", the company has formed an automated intelligent manufacturing line of more than 50 million square meters in Vietnam. While completing the investment in Vietnam's production capacity, the company and its suppliers jointly promoted technology research and development and overseas production capacity layout, and jointly built a flooring industry chain with sustainable global competitiveness. After years of accumulation, a stable and high-quality supply chain system has been established in Vietnam. The establishment of a global production base and supply chain system has formed a clear competitive advantage in terms of tariffs, production cost control, and quality assurance.

Although one side of the floor is small, it carries the dream of Tianzhen people to go global, and records the progress of Tianzhen people's daily arch. Gathering streams to form the sea, ramming Yongji to grow far, standing at a new starting point, Tianzhen shares will continue to promote the strategic layout, improve the competitiveness of the main business market, deeply explore the growth space of overseas markets, actively explore the development potential of the domestic market, and build the company into the world's first share of new material flooring.